A few months ago I predicted that more review sites would jump on the review response bandwagon to join TripAdvisor, Yelp, Expedia and Hotels.com. Today, I am pleased to report that Travelocity is now allowing management responses. Last week the Market Managers sent emails to all partners explaining the new process for responding to reviews.
Travelocity is encouraging hotels to respond to reviews. The FAQ which accompanied the email explains, "Hotels are highly encouraged to respond to reviews as it shows that the hotels value their customer’s opinion. Responding also creates additional genuine content about the hotel which search engines can find."
Management responses can be emailed to Joshua.email@example.com. The email should contain your Sabre hotel ID as well as contact information, review title, review date, and proposed response. Responses are moderated, much like TripAdvisor. Reviews will be rejected if you break the following rules:
i. Topics or media unrelated to a travel experience
ii. Mention of competitors or specific price paid
iii. Personally identifiable information, such as full names
iv. Materials that infringe a copyright
v. Obscenities, discriminatory language, or other language not suitable for a public forum
vi. Advertisements, “spam” content, or references to other products, offers, or websites
vii. Email addresses, URLs, phone numbers, physical addresses, or other forms of contact information
viii. Critical or spiteful comments on other reviews posted on the page or their authors
Looking forward to seeing your management responses and allowing you to respond to Travelocity reviews from within Revinate. Stay tuned for more...