This week I am in Antwerp, staying at the beautiful Crowne Plaza Antwerp hotel. The hotel is outside the city center but it maintains a very hip city vibe with modern furniture and lighting and some very cool touches. For example, the carpet in the restaurant contains the image of the city from Google Maps. While I will save the highlights for my TripAdvisor review, I was struck by the welcome note left in my room by the General Manager, Hans Wils. It read:
Post a message on Facebook to let your friends know you are staying at the beautiful Crowne Plaza Antwerpen. Don't forget to check-in in Foursquare where we welome you. Tweet the world that the Antwerp panoramic view is breathtaking.
And for your Grandma or Grandpa... Send them this little traditional greeting card from Antwerp as they might not be online yet!
I love this touch! It's light-hearted and personal without being pushy and it lets you know that the hotel is active on social media and will welcome you when you engage. As I wrote in my previous post, consumers that engage with brands on social media are likely to spend more money, so it's in the best interest of every hotel to encourage guests to seek it out on Facebook, Twitter and foursquare.