The Revinate Blog

Revenue Management Webinar Materials

Thanks to everyone that joined us today for the Webinar about the evolving role of the hotel revenue manager. A special thanks to our guest speaker, Cary Broussard, for her insight. If you missed the event or would like to share the webinar materials with your colleagues, please access a PDF of the slides here, and view a recording below. As always, we would love any feedback you have about the event.

Hoteliers Guide to Location-Based Services

By partnering closely with many leading-edge hospitality companies, Revinate is in the unique position to learn first-hand about the social media strategies that work, and don’t work, for the hospitality industry. The Hoteliers Guides are our way of sharing what we have learned with the larger community.

This guide is an introduction for hoteliers who are new to location-based services. The guide will help you understand the opportunity that LBS presents, how to get started using foursquare and other services, and best practices to employ to drive success.

Download the entire Hoteliers Guide to Location-Based Services.

Hoteliers Guide to Facebook

By partnering closely with many leading-edge hospitality companies, Revinate is in the unique position to learn first-hand about the social media strategies that work, and don’t work, for the hospitality industry. The Hoteliers Guides are our way of sharing what we have learned with the larger community.

This guide is an introduction for hoteliers who are new to Facebook. The guide will help you understand the opportunity that Facebook presents, how to get started using Facebook, and best practices to employ to drive success.

Download the entire Hoteliers Guide to Facebook now.

 

Social Media Action Plan for Hoteliers

At Revinate, we have the opportunity to work with hotels at all levels of the social media spectrum. Some have embraced Twitter, Facebook and Foursquare with gusto while others are just getting started by monitoring reviews on TripAdvisor. We see, first hand, what works and what doesn't work.

Because getting started in social media can be overwhelming and stressful for hotel staff, we wanted to help by creating a Social Media Action Plan for Hoteliers. The Revinate Framework includes four categories of social media action:

1) Public Guest Satisfaction and Online Reputation Management

2) Competitive Intelligence from Public Guest Satisfaction

3) Social Media Engagement

4) Portfolio Management (for brands and corporate groups)

After you understand the framework, we make it very easy to create a plan that works for your property, taking into account the resources you already have in place.

Download our Social Media Action Plan for Hoteliers (PDF) and let us know your thoughts.

Hoteliers Guide to Twitter

By partnering closely with many leading-edge hospitality companies, Revinate is in the unique position to learn first-hand about the social media strategies that work, and don’t work, for the hospitality industry. The Hoteliers Guides are our way of sharing what we have learned with the larger community. This guide is an introduction for hoteliers who are new to Twitter. We’ll explain why you should consider using Twitter, how it can become an invaluable tool, and how to get started. We’ll also provide some helpful tips and best practices along the way.

Download the entire Hoteliers Guide now.

 

Hoteliers Guide to Review Sites and Forums

The most influential source of information for people booking leisure travel is now online review sites. If you aren’t actively monitoring what customers are saying about your hotel online, you need to make it a priority. Hotel business is being won and lost every day because of user generated travel reviews and social media mentions.

In fact, a recent global study of the hotel industry found that while “location” is an important reason why guests select a particular hotel, it is the guest experience that has the most influence on hotel selection. In this connected age, it has never been easier for guests to share their hotel experiences with friends, social networks and every other traveler who researches hotels online.

Because there are many review sites, and because each site has different guidelines for hoteliers, we created this document as a primer on each key source of reviews. Additionally, because we’re often asked for guidance on responding to reviews and increasing review volume, we partnered with Daniel Edward Craig, a leading voice on the best social media practices for hoteliers, to outline proven best practices.

Download the entire Hoteliers Guide now.

Knowledge Base: Responding to Reviews

Reviews 
are 
playing
 an
 increasingly
 important 
role
 in 
booking
 decisions. 
Some 
would
 say 
that 
online 
reviews 
deserve 
even 
more
 time
 than 
internal 
surveys, 
as 
the 
feedback 
is 
just 
as 
(if
 not
 more) 
valuable, 
and 
the 
impact 
is 
public.

This article in our knowledge base describes, at a high level, some of the best practices for responding to reviews. Download the PDF here.

More from the Revinate Knowledge Base »

Knowledge Base: Increasing Review Volume

So
 your 
hotel
 went 
through 
a 
rough 
patch
–
a 
bad 
hire, 
a 
small 
fire,
 an 
apoplectic 
bride 
with 
singed
 hair 
and 
a 
scorched 
wedding 
dress. 
That’s 
all 
behind 
you 
now, 
but 
there’s 
a 
problem.
 A 
spate 
of
 nasty 
reviews 
has 
toppled 
your
 ranking 
on 
TripAdvisor’s 
Popularity 
Index 
to 
just 
below
 a 
by‐the‐hour
 motel 
on 
the 
outskirts 
of 
town.
 Meanwhile,
 your
 closest 
competitor 
has 
soared 
to 
the 
top, 
buoyed
 by 
a 
series 
of 
glowing 
(and 
suspect) 
reviews. 
It’s 
like 
high 
school
 all 
over 
again.




This article in our knowledge base describes, at a high level, some of the best practices for generating new reviews. Download the PDF here.

More from the Revinate Knowledge Base

Knowledge Base: Why Hotels Need Revinate Now

With so many ways to share information with ever-expanding networks of friends, user-generated content has become the go-to source for recommendations, eclipsing even search as the most important avenue for ‘discovery’. In fact, recommendations from personal acquaintances and consumer opinions posted online are the most trusted forms of advertising, according to the latest Nielsen Global Online Consumer Survey. Hoteliers need to stay on top of this content to ensure a great online reputation that drives business.

This article in our knowledge base describes the changes in the travel industry and why hoteliers need Revinate.Download the PDF here

More from the Revinate Knowledge Base »

Knowledge Base: From the Sales Desk to the Front Desk

Social media is changing the face of hotel marketing. No matter how beautiful the images are on your web site, one photo of a stained blanket posted to TripAdvisor can change anyone's mind about booking a room at your hotel. Like it or now, your guests now play the largest role in determining your brand persona.

This article in our knowledge base describes, at a high level, some of the best practices for utilizing social media in hotels. Download the PDF here.

More from the Revinate Knowledge Base »